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Sponsor. General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440. 

Administrator. Arrowhead Promotion & Fulfillment Co., 1105 SE 8th Street, Grand Rapids, MN 55745 

1. How to Enter: There are two ways to enter the Box Tops for Education Return to School Sweepstakes (the “Sweepstakes”), which begins at 12:00 A.M. Central Standard Time (“CST”) on January 2, 2017 and ends at 11:59 P.M. CST on February 3, 2017 (the “Sweepstakes Period”).  For your entry to be eligible, you must be a member of and have designated a school to support (the “Designated School”) during the Sweepstakes Period. Membership is free and is available at Your chosen school must be enrolled in the General Mills Box Tops for Education Program (the “BTFE Program”) for the 2016 - 2017 academic school year to enter.  If your school is not enrolled in the BTFE Program, contact your school and suggest they enroll in the Box Tops for Education Program by visiting  All terms and conditions of the BTFE Program apply.

• To enter using the Box Tops for Education Bonus App (the “App), download the free App, which is available on Google Play and iTunes) and sign in using your credentials.  Click here for more details about the App and how it works. To be entered into the Sweepstakes, redeem three (3) different offers available on the App during the Sweepstakes Period.  To redeem an App offer, purchase the products involved in the offer, scan your receipt from the transaction(s), and upload the receipt(s) in the App by the “Scan by Date” noted on the offers. After your three App offer redemptions have been processed and verified, you will be automatically entered into the sweepstakes.

• To enter without purchase, hand print your name, street address and zip code, your email address, and the full name and address of the BTFE-eligible school you have designated as part of your membership on a 3"x5" piece of paper (mechanical reproductions void) and send to Box Tops for Education Return to School Sweepstakes, P.O. Box 2435 Grand Rapids, MN 55745-2435. Only potential winners will be notified.  If there is a conflict between the school entered on the 3”x5” piece of paper and the school listed in the entrant’s account, the account will rule. Limit one (1) request per outer envelope postmarked by February 3, 2017 and received by February 10, 2017.

Sponsor will not verify receipt of successful entry into the Sweepstakes.  Entries received via the App are subject to the Box Tops for Education Bonus App Terms of Service.  Automated entries are prohibited, and any use of such automated devices or programs, script, macro or any other means which subvert the entry process will void all such entries and will result in entrant’s disqualification.  Sweepstakes entries are the property of Sponsor and will not be returned.

2. Eligibility: Only open to legal residents of the 50 United States and District of Columbia, 18 years of age or older who are members of Void in Puerto Rico and where prohibited or restricted by law. Employees of Sponsor and its parents, subsidiaries, affiliates, advertising and promotion agencies, judging organization, and each of their immediate families (spouse, parents, children, siblings, and each of their respective spouses, regardless of where they reside) or persons living in the same household, whether or not related, are not eligible to enter or win. Sweepstakes is subject to all federal, state and local laws and regulations. This Sweepstakes is intended for viewing in the United States only and shall only be construed and evaluated according to United States law. You are not authorized to participate in the Sweepstakes if you are not located within and a legal resident of the 50 United States or District of Columbia at the time of entry.

3. Potential Winner Selection. Administrator will select three hundred (300) potential winners (each a “Potential Winner”, collectively “Potential Winners”) at random on or about February 14, 2017 from all eligible Entries received.  By entering, you grant permission to be contacted by Sponsor by mail, email or telephone in connection with the Sweepstakes.  You must comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements set forth herein.  A Potential Winner is not an official winner (“Official Winner”) until Potential Winner’s eligibility has been verified and Potential Winner has been notified that verification is complete.  Sponsor’s decisions are final and binding in all matters related to the Sweepstakes.  Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process.  If Sweepstakes Site fails for any reason, any Entry during that time will be deemed a defective Entry and is void and will not be honored.

4.Verification of Potential Winners. In addition to the releases and other requirements set forth within these Official Rules, at Sponsor’s discretion, each Potential Winner (parent/legal guardian if Potential Winner is a minor in his/her state of residence) may be required to sign and return an Affidavit of Eligibility, Liability & Publicity Release (unless prohibited) (collectively an "Affidavit"), which must be received by Sponsor within five (5) days of the date notice.  In this situation, if a Potential Winner cannot be contacted, fails to execute and return the Affidavit within the required time period, or prize is returned as undeliverable, or he/she refuses his/her prize for any reason, that Potential Winner forfeits the prize and Sponsor will select an alternate winner by random drawing from all remaining eligible entries. If any potential Winning School and/or potential Winner is found to be in violation of the Official Rules of the BTFE program, Box Tops Online Program and/or these Official Sweepstakes Rules, Sponsor shall have the right, but not the obligation, to disqualify such potential Winning School and/or the potential Winner.

5. Prizes: 

Three Hundred (300) Prizes:  each Official Winner’s Designated School will receive 500 Bonus Box Tops and each Official Winner will receive $50.00 cash, awarded in the form of a check. Approximate Retail Value (“ARV”) of each Prize is $100.00. 

Total ARV of all prizes: $30,000.00.  Bonus Box Tops will be credited directly to the BTFE account of each Official Winner’s Designated School, subject to the BTFE Program guidelines, available at  No Bonus Box Tops prize will be awarded to any individual Official Winner.  Odds of winning a prize depend on number of eligible entries received.  Prizes cannot be transferred or substituted by any individual. Sponsor reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole discretion. All applicable federal, state and local taxes as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided are each winner’s responsibility. In the event fewer entries are received than number of prizes available, the number of prizes awarded will equal the number of entries.  Limit one (1) prize per person.  No more than the stated number of prizes will be awarded. 

6. Limitation of Liability: By entering this Sweepstakes, all entrants agree to comply with these Official Rules. Winners agree that (except where prohibited) Sponsor may use Winner’s respective names, cities and states of residence, pictures, prize information, likenesses and logos, voices, and opinions for advertising and promotional purposes in any media now known or hereafter devised without further permission, consideration or compensation to or from such Winners or any third party. Sponsor, its parent, subsidiaries, affiliates, promotional and advertising agencies, and all respective officers, directors, employees, representatives, members, shareholders, assigns and agents (collectively, “Released Parties”) shall have no liability and shall be held harmless by Winners for any damage, loss, rights, claims or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, use or misuse of a prize awarded or participation in this Sweepstakes, including without limitation, personal injury, death, and/or property damage as well as claims based on publicity rights, defamation, and/or invasion of privacy. Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes corrupt or impair the administration, security, fairness or proper play of the Sweepstakes. In such event, Sponsor reserves the right to award prizes in a random drawing from among all eligible, non-suspect entries received up to the time of such action. Released Parties are not responsible for lost, late, inaccurate, incomplete, delayed, destroyed, garbled, misdirected or stolen entries or transmissions, or problems of any kind whether mechanical, human or electronic. Released Parties are not responsible for technical, hardware, software or telephone failures of any kind, lost or misdirected mail, lost or unavailable network connections, fraud, incomplete, garbled, faulty or delayed computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of entries which may damage a user’s system or limit an entrant’s ability to participate in the Sweepstakes. In the event of a dispute regarding entries received from multiple users having the same e-mail account, the authorized account holder of the email address used to enter at the time of entry will be deemed to be the entrant.  The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email for the domain addresses associated with the submitted address.  Potential Winners may be required to show proof of being an authorized account holder.  Sponsor may prohibit an entrant from participating in the Sweepstakes if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, or threaten any other entrants or Sponsor representatives. Sweepstakes void where prohibited and subject to federal, state and local laws.


7. Disputes: Except where prohibited, you agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will you be permitted to obtain awards for, and you hereby waive all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

8. Entrant’s Personally Identifiable Information:  Information collected from entrant is subject to Sponsor’s Privacy Policy:

9. Winner’s List: The names of the winners will be posted on the Box Tops for Education website at

Sweepstakes sponsored by:

General Mills Sales, Inc

One General Mills Boulevard 

Minneapolis, MN 55440