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About Box Tops History
See how Box Tops has grown through the years.
1996 General Mills proudly launches Box Tops for Education in California on Big G cereals like Cheerios®, Total®, Lucky Charms® and other family favorites.
1998 Now a nationwide fundraising program, more than 30,000 K-8 schools redeem Box Tops coupons. The program expands to include select foodservice products.
1999 By its third year, Box Tops for Education boasts cumulative donations of over $25 million to schools. Box Tops coupons are standardized at 10¢ each.
2000 Schools redeem more than 100 million Box Tops coupons, earning Box Tops schools $10 million in just one year.
2001 Box Tops introduces an additional way for schools to earn the extra cash they need—shopping online through the Box Tops for Education MarketplaceSM.
2002 Box Tops doubles in size to include Pillsbury®, Progresso®, Old El Paso®, Green Giant®, Totino’s® and Gold Medal® products. Box Tops coupons are now found on more than 4 billion products in grocery stores across the nation.
2003 Box Tops for Education donations top $90 million to over 77,000 participating schools.
2004 The Box Tops program grows to include over 82,000 schools and with donations totaling more than $100 million. Over 100 billion Box Tops have now been redeemed by America's schools.
2005 Box Tops has now helped our nation’s schools earn over $130 million and includes over 86,000 participating schools. For the first time ever, the program expands to include brands outside of General Mills.
2006 At the 10-year mark, more than 90,000 schools have earned over $175 million through the Box Tops for Education program. Ziploc®, Hefty® and favorite brands from Kimberly-Clark are added to the ever-growing list of participating products.
2007 Thanks to dedicated school coordinators like you, Box Tops celebrates over $200 million earned by America’s schools, continuing its tradition of making a difference for more schools… and more kids… year after year.



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